← The Wall

Veterinary practices · Dog boutiques · Rescues · Groomers

Host a memorial wall

A wall for the families you have already helped through the worst day.

Every practice has the same conversation, over and over, and then the family goes home and there is nothing. No place the animal is still named. Nothing to come back to.

A Tribute Tiles wall is that place. Each pet gets a portrait in watercolour and ink, printed on matte photo paper and mounted on a light 8″ board with clean black edges, with a small code in the corner. Scanning it opens their page — their name, their years, a line the family wrote, and room for anyone who knew them to leave a memory.

The page is permanent. It does not expire, it costs the family nothing, and it is never taken down.

A wall of small memorial cards and notes, layered over one another
The Dog Chapel in St. Johnsbury, Vermont — where the idea started.

What each side gets

The family

Their dog on your wall, and a permanent page online they can share with anyone. Free to them, always. They can add photos and memories for as long as they like.

Your practice

A wall people stop at. And a link to your website from every memorial page on it — pages that are visited for years afterwards and never come down.

How the portraits are made

We should be straightforward about this, because you will be asked.

Each portrait is generated by AI, working to a prompt we wrote ourselves and have rewritten many times over — it sets the watercolour-and-ink style, the ivory ground, the gold keyline, where the name sits. The likeness comes from the family's own photographs of their dog.

Then a person looks at it. Every single one. We have been grooming dogs in Boston since 2008, and we know what a family means when they say the ears aren't right, or that isn't her face. A portrait that isn't recognisably them is worth nothing, however handsome it is, and those go back and get made again.

So: made with a tool, judged by people who have spent seventeen years looking at dogs. We would rather tell you that plainly than have a client work it out and wonder what else we were vague about.

What a wall includes

There is no subscription and no renewal. The pages we make for your families stay up whether or not you ever order another tile — that promise is made to them, not to you, and we will not break it.

Nothing goes through your wall

Tiles hang on a repositionable adhesive backing. No nails, no screws, no fixings, no holes — which matters if you lease your space, and matters again the first time you want to move the whole arrangement six inches to the left.

They are light, and there is no glass in them. In a waiting room with children and frightened animals in it, that is not a small thing.

A wall also does not need to arrive finished. Most start with a dozen and grow along one line, which is how they end up looking like something that accumulated rather than something that was installed.

Is a wall right for you?

Before anything else, the honest version. A wall is not right for every business, and it is worse than useless in the wrong lobby.

It works when

  • You are already with families at the end — you are the one who makes the call, or the one they come to afterwards.
  • You have a wall people stand in front of. A waiting room, a checkout, a hallway they pass twice a visit.
  • You lose somewhere between one and five a month. Fewer and the wall grows too slowly to feel alive; many more and you will want the fifty.
  • One person on your team is willing to own it — sending a photograph and a name, a few minutes a month.

It probably doesn't when

  • You want it to generate revenue. It does not. Nothing is sold off your wall and no money passes through you.
  • Nobody has a spare four feet of wall. A tile wall in a stairwell is a wall nobody reads.
  • Your clients are largely one-visit. The wall works on recognition — people finding a dog they knew.
  • You would need approval from a corporate office to hang anything. Get that first; then talk to us.

Packages

Tiles are bought as credits and drawn as you need them. Nothing arrives blank and nothing expires — when a family loses a pet, you send us the photograph and we make that tile.

Twenty tiles $1,495 $74.75 each · a starting wall for most practices
Fifty tiles $3,250 $65.00 each · for a busier practice or a full lobby wall
Add five $425 $85.00 each · top up any time, no minimum commitment

A wall that passes fifty is doing something right, and we would rather talk about the next fifty than sell you a package you may not need. Our own wall in Boston is past fifty and heading for a hundred — when yours gets there, write to us.

Founding walls

The first three practices to host a wall pay $995 for twenty tiles, in exchange for letting us photograph the wall and name you as a reference. We would rather have three walls we can show people than a discount policy.

How it works, start to finish

Six steps, and money changes hands exactly once.

  1. You apply

    Who you are, roughly how many families you serve in a year, and where you picture the wall going. It takes about four minutes.

    No cost
  2. We talk it through

    A short call before anyone pays anything. If we do not think a wall will work in your space, we will say so on that call.

    No cost
  3. You choose a package

    Tiles are bought as credits and drawn as you need them. Nothing arrives blank and nothing expires. This is the only invoice.

    $995 – $3,250, once
  4. We set up your wall

    Your own wall page at tribute-tiles.com, a pin on the map, a mounting guide, and a card for the front desk explaining what to ask a family for.

    Included
  5. A family loses a pet

    You send us a photograph and their name. That is the whole of your part. Their page is live in five to ten business days and you can send them the link straight away — it is the part they want soonest.

    Drawn from credits
  6. Tiles arrive by mail monthly

    Every tile drawn that month comes together, ready to hang. If one is needed sooner — a service, a family visiting — we ship it on its own for $15.

    Included · $15 to ship one early
Founding wall — twenty tiles $995 $49.75 each · first three walls only
Twenty tiles $1,495 $74.75 each
Fifty tiles $3,250 $65.00 each
Add five, any time $425 $85.00 each · no minimum, no commitment
Ship one tile on its own $15 shipping only · the tile itself still comes out of your credits
Setup, wall page, map pin, hosting, the pages themselves $0
And the family pays nothing, ever — not for the page, not to keep it, not to add to it.

Plainly, about scale

There is one wall today, in our own shop in Boston, and you can go and look at it on the map. We would rather tell you that than imply something larger than what exists. If you host the second one, you will be early, and we will treat you that way.

Apply to host a wall

Tell us about your practice. We read every one of these ourselves, and we will reply either way.

Apply to host a wall

Or just write to hello@tribute-tiles.com with a question.